TruSkin is a responsive full-skin unit featuring a large billboard, side skins and a footer. It is used by brands for large format story telling and enhanced interactivity and engagement.
A large and adaptive canvas
High viewability(91.41% according to IAS)
Single tag adapts to all pages
Compatible with desktop,tablet and mobile
Exceptional CTR (up to 2%)
Compliant with Coalition for Better Ads
Our TruSkin suite comes with products specially crafted for desktop and mobile that add
variety to a brand’s display campaign.
TruSkin Classic gives you a large canvas for brand storytelling. It makes static ads more engaging as the skin wraps around site content.
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TruSkin Sticky Video comes embedded with a video in the header which smoothly moves to the side skin when scrolled down leading to higher video completion rates as the video always remains in view without being intrusive.
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With TruSkin In-Sync, you can embed a video in the header and sync rest of the skin to chosen frames of the video so that the skins display different content as the video progresses.
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Delight your audience with the TruSkin Reveal which recreates the effect of a curtain raising. Multiple layers of the skin slide up on scroll to reveal the messaging underneath.
TruSkin Backstage takes your video execution to another level. While the video plays in its designated space in the header, it also takes up the entire background with a frosted effect.
Mobile TruSkin is the variant of TruSkin Classic specially designed for the mobile environment. It comes with a header, slim side skins and a footer that encases the entire site content.
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With the Mobile TruSkin Video, you can create a highly engaging experience on mobile by adding a video to the header instead of static content.
Our TruSkin suite comes with products specially crafted for desktop and mobile that add
variety to a brand’s display campaign.
TruSkin Classic gives you a large canvas for brand storytelling. It makes static ads more engaging as the skin wraps around site content.
TruSkin Sticky Video comes embedded with a video in the header which smoothly moves to the side skin when scrolled down leading to higher video completion rates as the video always remains in view without being intrusive.
With TruSkin In-Sync, you can embed a video in the header and sync rest of the skin to chosen frames of the video so that the skins display different content as the video progresses.
Delight your audience with the TruSkin Reveal which recreates the effect of a curtain raising. Multiple layers of the skin slide up on scroll to reveal the messaging underneath.
TruSkin Backstage takes your video execution to another level. While the video plays in its designated space in the header, it also takes up the entire background with a frosted effect.
Mobile TruSkin is the variant of TruSkin Classic specially designed for the mobile environment. It comes with a header, slim side skins and a footer that encases the entire site content.
With the Mobile TruSkin Video, you can create a highly engaging experience on mobile by adding a video to the header instead of static content.
Track user engagement to evaluate and optimise your campaign performance in near-real time
Gain deeper insights with 50+ standard and element-based metrics across campaigns and creatives
Analyse video strategies better with extensive video performance metrics
Choose the right file format for images - JPG, PNG, GIF
Upload custom fonts to follow brand guidelines
Keep image size to maximum 500 KB
Always design twice the size for retina displays
Select 'Save for web' in Photoshop. You can also compress images online
Ensure your video file format is MP4 and is encoded in H.264 codec
Export your video file in 9:16 aspect ratio for vertical videos
Encode the video file in the H.264 codec
For programmatic creatives, the maximum video file size allowed on DSPs is 5MB
Trim the video to keep the duration between 6 to 30 seconds
Browser compatibility- Chrome 61, 60, 59 | IE 11 Safari 10+ | Firefox 54+
Ensure the CTA has enough clickable space for mobile devices
Use web-safe WOFF font format
Make sure the font size for key messaging is not less than 14px
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