News

Creative automation platform Bonzai has launched Fillboard, a premium digital ad format aimed at enhancing viewability and user experience (UX) for ads served across desktop, tablet, and mobile devices. Fillboard, positioned at the top of the page, expands into an edge-to-edge banner on page load and condenses to a narrow strip upon scrolling.

Singapore – Bonzai, the creative automation platform, has launched its latest service, Fillboard, a premium digital ad format designed to improve viewability and user experience (UX) for advertising served on desktop, tablet, and mobile platforms.

With 2024 now in its early full swing, the contours of the marketing landscape in Asia-Pacific are being reshaped by a confluence of factors ranging from emerging technologies to shifting consumer behaviours and evolving regulatory frameworks.

In the realm of digital advertising, Bonzai, an India-based creative tech platform, has made significant strides. Celebrating its 10th anniversary, Bonzai, under the leadership of founder and CEO Rahul Pandey, stands at the forefront of innovative digital display solutions.

While there’s no shortage of uncertainty as we countdown to 2024, the crystal ball seems to have a few things in focus for the next trip around the sun. From the long-anticipated shift from third-party cookies to first-party data to the harnessing of AI and the evolution of e-commerce, here are five key tech trends set to shape how brands connect with customers.

BrandStory outshines competitors with triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration and action within one comprehensive solution.

Social ads are about to get a serious makeover in 2020, but many marketers are still leaning on outdated habits, according to Bonzai founder and chief executive Rahul Pandey.

Bonzai and Adobe Advertising Cloud announced a new partnership combining the capabilities of Adobe’s powerful DSP with Bonzai’s highly scalable creative platform.

Bonzai, a global programmatic creative management platform, announced a new partnership with Adobe Advertising Cloud earlier this morning.

What will 2019 hold for brands, digital advertisers and marketers? Programmatic Creative Management Platform Bonzai’s CEO and co-founder, Rahul Pandey (left), reveals his forecasts for the year ahead, discussing his predictions around transparency, brand safety, ad formats, personalisation, programmatic, data-driven marketing and more.

Singapore-based creative ad tech firm Bonzai has partnered with global sell-side ad tech firm PubMatic to deliver high-impact rich media advertising via publishers in Australia and New Zealand. Bonzai has offices in Singapore, India and Australia. This marks the first time that PubMatic has named its Australian and NZ publisher clients – ESPN, Bauer and the Daily Mail.

In today’s fast-paced, globalised business landscape, there is increased pressure to not only be able to meet the demands of an existing customer base, but to grow it sustainably to meet your business needs. Whether you are building a customer base from scratch, or managing a large-scale multinational account, the opportunities can be both exciting and challenging.

Bonzai, the self-service creative platform for publishers, agencies and marketers to design data-driven experiences as well as programmatic, display, video and native creative, has hired Ogilvy & Mather India’s senior vice president, Tresa Paul, as its first global head of marketing. Paul will be charged with spearheading an intensive international marketing strategy and making the company a leader in the digital advertising vertical.

Creative technology platform Bonzai, which has an office in Australia, has announced the appointment of Tresa Paul to the newly created role of ‘global head – marketing’, to spearhead an intensive international marketing strategy and further drive its leadership in the digital advertising vertical. Most recently Paul was senior vice president of Ogilvy & Mather India.

The Women in Media Awards are back for 2018! To celebrate this wonderful fact, and to recognise some of the killer women in our industry, we’ve created a women in media series – and have profiled some pretty inspiring women so far. This time its with Bonzai’s director of customer growth and agencies, Sandra Scott.

The ad unit allows banner ads to expand and contract to the width of the screen according to a 4:1 ratio rule, as part of the new IAB Ad portfolio. The unit has been developed locally by Yahoo7’s ad creative tech team, supported globally by the Oath network, and has been made available through Bonzai, a self-serve creative platform designed to allow publishers to design data-driven experiences.

Sandra Scott, Fairfax Media’s group advertising sales director, has moved to Bonzai where she will take on the role of director of customer growth for agencies. Bonzai is a self-serve creative platform designed to allow publishers, agencies and marketers to design data-driven experiences as well as programmatic, display, video and native creative.

Leading digital creative platform Bonzai, today announced a global collaboration with Apple News, through an accredited integration between the two companies for digital display advertising. The integration enables art directors and designers to easily and quickly design, build and ad-serve creatives according to Apple News’ bespoke responsive format specs, through Bonzai’s innovative creative SaaS platform.

Singaporean-based creative technology platform Bonzai has launched a programmatic takeover ad format for the Australian market in partnership with The Trade Desk and OMG.